Zhejiang Yiwu Lebeier Knitting Co., Ltd located in Yidong Industrial Zone, which gathers producing, designing, selling as a whole and specializes in producing all kinds of scarf, scarves, shawl and amice for ladies. Our company was established in 2003, 5 with registered capital of 2,000,000. Our former is YaQia Knitting Company, which was established in 1999 with registered capital of 180,000. In 5-year developing course, our production value and net profits have been doubled year by year. In 2004, 4 our new workshops have been using, which occupies 9,284.13 square meter and had been established since 2003.
Our company has more than 30 executives among 300 employees, and most executives have college diploma. In 2002, our company had passed ISO9001, and we are the Number one to pass ISO9001 in scarf manufacturing field. Our scarf brand of “Yilian ”and “Lebeier” are famous in China and overseas. In 2004, our brand “Yilian” had successful registered according to MADRID AGREEMENT CONCERNING THE　INTERNATIONAL REGISTRATION OF MARKS. In 2004, our company had been qualified for Self-Support Import & Export Rights, and had operated 200,000 dollar self-support export business in 2005. Now, our company is carrying out Enterprise Brand Strategy and taking active measures to let our products enter into Dubai market and Russian market. Our purpose is to build the brand of “Yilian” and “Lebeier” as world-wide famous brands in scarf manufacturing field.
The Broad Chairman is also the General Manager of the company, who graduated from Dalian Jiaotong University, and now he is attending in a advanced studies of EMBA in Zhejiang University. More advanced management idea is explored by our chairman from persistent researching. From the company was established, our company have been insisting on the business conception of “Solidarity, Honesty, Cooperation, Coexistence & Flourish, and Development Together”; the management conception of “Human-Oriented” and the developing conception of “Self-Denial Persistently, Self-Surpassing and Chasing Higher”. In 2004, our company had been awarded of “Top 10 Excellent Credit-standing Private-owned Company” in Yisanli community and had received the visiting of Yiwu government leaders.
Our company always insists on the same ways, both in management and developing. In annual International Labor Day, we will hold Lebeier Sport Meeting and Entertainment Programs. On 28 of every month, we make a birthday party for employees who were born during this month. In every morning, at 7:20, there is a morning exercise in our company. And we also prepare a fruitful dinner for every important festival. The environment of our factory is spotless and fountain﹑ viewing fishes﹑and all kinds of trees are consisted of our company. The comfortable working place provides a first-class living and working environment for employees. In management, we take more attention in new products researching and brand operating. In 2005, our company had got 21,830,000RMB in sale income and had also passed 5 patents in product’ designing. In Chouzhou Road, Huangyuan Road, Yanbutou Scarf Street and Airport Road, in these places, there are plenty of giant Ads about our products. Now, in Russian and European scarf market, our brand “Yilian” has became a famous one.
Developing new products and founding a great brand are the most important goals of our company in 2006. In new product researching, we plan to invest more money and talents into, and to cooperate with colleges such as Zhejiang Sci-Tech University etc. At the same time, to build branches for sale in Dubai and Russia etc; to set up multiple shops throughout China. In one word, we should try our best ability to found a great brand of “Yilian” and “Lebeier” throughout China and the world.